CUSTOS

Privacy Policy

Effective Date: March 28, 2026

1. Introduction

Custos LLC ("Custos," "we," "us," or "our") operates the Custos mobile application (the "App") and related services. Custos is a memorial keepsake application that allows users to digitally preserve and share memories of loved ones who have passed away.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this policy carefully. If you disagree with its terms, please discontinue use of the App.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when using the App, including:

  • Account information: your name and email address when you register
  • Memorial information: names, dates of birth, dates of passing, photographs, obituaries, prayer card text, burial or final resting place information, and other details about deceased individuals
  • Profile information: your display name and profile preferences
  • Communications: messages or feedback you send to us

2.2 Information Collected Automatically

When you use the App, we may automatically collect:

  • Device information: device type, operating system, and unique device identifiers
  • Usage data: features used, screens viewed, and interaction patterns
  • Log data: IP address, access times, and app crash reports

2.3 Images and Media

When you upload portrait photographs or scan prayer cards, those images are stored securely on our servers. Prayer card images may be processed using artificial intelligence to extract text and memorial information.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the App and its features
  • Create and manage your account and memorial records
  • Process prayer card scans and generate digital memorials
  • Send transactional emails such as account confirmation and password reset
  • Respond to your comments, questions, and requests
  • Monitor and analyze usage patterns to improve user experience
  • Detect, prevent, and address technical issues or security breaches
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating the App, including:

  • Supabase: database hosting and authentication services
  • Anthropic: artificial intelligence processing for prayer card text extraction
  • Resend: transactional email delivery
  • Expo / Apple: app distribution and push notification services

4.2 Funeral Home Partners

If a funeral home creates a memorial on your behalf through the Custos funeral director portal, the information they enter will be linked to your account and visible to you in the App. Funeral homes are bound by confidentiality obligations.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

5. Data Storage and Security

Your data is stored on secure servers provided by Supabase, hosted on Amazon Web Services (AWS) in the United States. We implement industry-standard security measures including encrypted data transmission (HTTPS/TLS), row-level security policies, and access controls.

While we take reasonable precautions to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Memorial records are retained indefinitely by design — preserving memories is the core purpose of Custos.

If you delete your account, we will delete your personal account information within 30 days. Memorial records you created may be retained in anonymized form unless you explicitly request their deletion.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you
  • Correction: request correction of inaccurate or incomplete information
  • Deletion: request deletion of your personal information and account
  • Portability: request a machine-readable export of your data
  • Objection: object to certain types of processing

To exercise any of these rights, please contact us at scott@custos.life. We will respond to your request within 30 days.

8. Children's Privacy

The App is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at scott@custos.life and we will delete that information.

9. Third-Party Advertising SDKs

The Custos app uses the following third-party advertising SDKs to measure the performance of our marketing campaigns:

  • Meta (Facebook) Pixel / SDK: used to measure ad performance and attribution on Meta platforms including Facebook and Instagram.
  • TikTok Pixel / SDK: used to measure ad performance and attribution on TikTok.

These SDKs may collect device identifiers (such as the Apple IDFA) and usage signals solely for the purpose of advertising measurement and attribution. This data is not sold to third parties and is not used to build personal profiles beyond ad performance reporting.

On iOS, you will be asked for permission to track your activity via Apple's App Tracking Transparency (ATT) prompt before any device identifier is shared with these partners. You may opt out at any time by going to Settings → Privacy & Security → Tracking on your iPhone and disabling tracking for Custos.

11. Third-Party Links and Services

The App may contain links to third-party websites or services (such as donation URLs or mapping services). We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Effective Date" at the top of this policy and, for material changes, by sending an email to the address associated with your account. Your continued use of the App after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Custos LLC
Email: scott@custos.life
Website: custos.life